Introducing Program Behavior Intelligence™ (PBI™)
Program Behavior Intelligence™ (PBI™) is a patented new approach to Application Detection and Response (ADR). It shifts the focus away from the infinite and unknowable set of vulnerabilities, and towards the enforcement of application behavior. Using machine learning, PBI builds, explains, and enforces a model of approved behaviors at runtime, creating assurance in the software supply chain and confidence that applications operate only within defined boundaries. If an application can only execute what is expected, it cannot be coerced into doing something it was never designed to do.
The Problem
Cybersecurity is built on a flawed assumption: that threats can be identified before they cause harm.
Some modern tools attempt to address this using AI-driven predictive analysis, identifying patterns that may indicate an attack before it occurs.
While increasingly sophisticated, these approaches are still anchored to known threat vectors and prior behaviors.
As AI accelerates the discovery and exploitation of new and previously unseen vulnerabilities, our ability and opportunity to respond is rapidly disappearing, leaving organizations vulnerable and exposed to compromise.
This is why zero-day attacks continue to succeed, not because organizations are failing to address known vulnerabilities, but because existing cybersecurity tools mean they cannot protect against the ones they do not yet know about.
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The Solution
Vulnerabilities only matter when they are exploited to make an application deviate from its expected behavior.
Traditional security approaches try to solve this by tracking vulnerabilities, but this is an infinite problem.
A more effective approach is to focus on what can be known and controlled: how an application is expected to behave.
While behavior may be complex, it is finite. Applications operate within defined paths and constraints, producing outcomes that are ultimately predictable.
This makes behavior deterministic, and what is determinable can be enforced.
If an application is only ever allowed to behave as intended, it cannot be hijacked into doing something it was never designed to do.
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